Advertisers Often Avoid Hard News, But There’s Mixed Data to Back This Up

Posted Tuesday, November 7, 2017 7:48 am

Lucia Moses | Digiday

Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession with brand safety is at a peak these days. It’s meant that advertisers who have long been twitchy about running near hard news are avoiding it more than ever. But is the caution justified?

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Advertisers Often Avoid Hard News, But There’s Mixed Data to Back This Up

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