Advertisers See More Options to Buy Ads Only from Publishers That Have Adopted Ads.txt

Posted

If advertisers’ enforcement of ads.txt can be described a “crawl, walk, run” scenario, then they are no longer needing to crawl publishers’ sites to see if they’ve adopted the industry’s anti-fraud initiative and have begun to walk their dollars to publishers that have uploaded ads.txt files to their sites listing the ad tech firms authorized to sell their inventory programmatically.

Read more

Comments

No comments on this item Please log in to comment by clicking here


Scroll the Latest Job Opportunities From The Media Job Board