Advertisers See More Options to Buy Ads Only from Publishers That Have Adopted Ads.txt


If advertisers’ enforcement of ads.txt can be described a “crawl, walk, run” scenario, then they are no longer needing to crawl publishers’ sites to see if they’ve adopted the industry’s anti-fraud initiative and have begun to walk their dollars to publishers that have uploaded ads.txt files to their sites listing the ad tech firms authorized to sell their inventory programmatically.

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