Advertising 2.0: A Call to Think

The first 20 years of online advertising helped fuel the growth of the Internet, but have often been marked by a deterioration of the audience experience. Publishers, who are paying journalists, artists and other creators to produce content, were understandably intent upon maximizing revenue from the content that they provided to readers and viewers online for free. But as a result, many digital platforms have permitted advertising of increased volume and interruption.