Advertising to Surpass $500 Billion in 2016

The future of advertising resides in video, helped by search and programmatic buying. London-based IHS analyst Eleni Marouli predicts that in 2016, video will become the new mobile, contributing "substantially" to the billions spent in online and offline advertising.

Overall, IHS forecasts that in 2016 advertising spend will rise 5.7% to surpass $500 billion for the first time. In 2015, advertising rose 3.1% to $497 billion compared with the prior year.