By: E&P Staff ADVO is launching a national mailing list database of newly constructed homes. The company is hoping to entice retailers to market to high-spending households.
"For advertisers, it's an example of a great new product that cannot be duplicated by competition, because it taps proprietary ADVO technology that we've been working with for years," said Matt Spahn, senior vice president and CMO for ADVO, in a statement.
The new-construction mailing list has two million addresses, collected and validated over the past year. ADVO plans to update the list weekly with up to 40,000 addresses. Advertisers planning mailings can purchase each week's new addresses or any combination. In addition, address start-ups are noted by date so that in the future, retailers can mail to households at specific anniversary times.
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