After 40 years and for the first time, WKRP returns to Cincinnati

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The most famous fictional call letters in radio history are finally home — for real. As of 6 a.m. this morning, WKRP is on air in Cincinnati, Dayton and Northern Kentucky, brought to life by two of the market’s most seasoned operators, and they have no intention of playing it straight.

Randy Michaels and Jeff Ziesmann have spent decades in radio, most recently with the hyper-local, low-commercial brand, The Oasis. When the WKRP call letters came up for auction, they didn’t hesitate long.

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