Contrary to common assumptions, the implementation of paywalls – barriers that restricts non-paying users' access to websites – has contributed to growing the audiences of major Brazilian newspapers, which have also recorded a significant increase in the sale of digital subscriptions.
According to newspaper executives interviewed by the Knight Center, the adoption of this "paywall" has had an impact on the mentality and functioning of newsrooms, and has altered business models and the profiles of readers, with repercussions for editorial policies.
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