After GDPR, The New York Times Cut Off Ad Exchanges in Europe—and Kept Growing Ad Revenue

Posted Wednesday, January 16, 2019 9:22 am

Jessica Davies | Digiday

When the General Data Protection Regulation arrived last year, The New York Times didn’t take any chances.

The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals...

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After GDPR, The New York Times Cut Off Ad Exchanges in Europe—and Kept Growing Ad Revenue

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