Afternoon Rush Hour 'Free' Daily to Launch in Toronto

Posted Thursday, July 30, 2009 12:00 am

By: E&P Staff Toronto, home to two free commuter dailies in the morning, will get a free evening rush hour daily starting Sept. 8.

The paper, which will be called t.o.night, is being launched by FreshDaily, a Toronto company that hosts three city Web sites across Canada: blogTO in Toronto, Beyond Robson in Vancouver, and Midnight Poutine in Montreal.

BlogTO announced the daily, which will be published on weekdays and have an initial distribution of 100,000 copies. The blog said the paper will be distributed between 3:30 p.m. and 6:30 p.m. near mass transit stops downtown.

"As far as local content, t.o.night will put more emphasis on event information, restaurant reviews and other happenings that will allow readers to plan their evenings as they look to unwind after a long day at the office," the blog said.

T.o.night would be the first evening daily in Toronto since the Toronto Telegram folded in 1971.

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Afternoon Rush Hour 'Free' Daily to Launch in Toronto

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