Aggregation and Tips From Neighbors Drive Philly.com’s New Community News Site

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By: Justin Ellis | Nieman Journalism Lab

On its face, Neighbors Main Line looks like a lot of hyperlocal sites. Produced by the Philadelphia Media Network — home to The Philadelphia Inquirer, The Philadelphia Daily News, and Philly.com — it covers the Main Line, the well-off area west of town. It features stories from PMN properties (most from two part-time reporters) along with a mix of aggregated Main Line-related content from sites national and local. “It says, ‘I know I can get everything on Philly.com and I don’t have to go to three different sites,’” said Daniel Victor, who oversaw development of the site.































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