State laws requiring disclaimers on political ads that use artificial intelligence are sowing distrust among voters, according to a new study.
The research, conducted by the American Association of Political Consultants Foundation in conjunction with a bipartisan group of practitioners, found that the appearance of an AI disclosure on a political ad creates a measurable “disclaimer effect;” viewers reported feeling more mistrust and skepticism toward the advertised message, even if the ad didn’t actually feature AI-generated content.
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