Aiming for TV Dollars, Digital Publishers Adopt Nielsen’s Digital Content Ratings

Posted Monday, July 30, 2018 10:00 am

Max Willens | Digiday

Pete Spande said ad agencies seem to be looking at him differently these days.

In the past two weeks, the chief revenue officer of Insider Inc. said he’s had first-time conversations with many of the video and TV-buying groups at the agency holding companies.

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Aiming for TV Dollars, Digital Publishers Adopt Nielsen’s Digital Content Ratings

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