'AJC' Launches AdStar's Dealer Advertising System

Posted Tuesday, November 15, 2005 12:00 am

By: E&P Staff This week, the Atlanta Journal-Constitution launched Manheim Auction's AdStar-powered Dealer Advertising System for automotive classified ad payments. The system allows Atlanta-area dealers to create, schedule, pay for, and submit one or multiple classified ads directly from their desktops for publication in print or online.

"AdStar's technology makes it possible for our auto dealer customers to connect directly to our legacy advertising system and Web sites through Manheim's Dealer Sales Manger application," C. Dean Welch, director of classified print and Internet advertising for Cox Newspapers (owner of the Atlanta Journal-Constitution), said in a statement.

The new system will give dealers control over their ads and help them to target publications.

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'AJC' Launches AdStar's Dealer Advertising System

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