By: Reuben Stern and Rachel Wise | RJI
Al Jazeera’s new smartphone app, called AJ+, delivers news using topical stacks of cards, short video clips and explainers. It is designed to engage its audiences through their social media connections and test their knowledge with occasional quizzes. We learn about the strategy behind the app from Yaser Bishr, executive director for strategy and development at Al Jazeera. - See more at: http://www.rjionline.org/futures-lab-update/081-al-jazeera-mobile-app-engagement-hub-asne-journalism-that-matters#sthash.HOpInWiS.dpuf
Al Jazeera’s new smartphone app, called AJ+, delivers news using topical stacks of cards, short video clips and explainers. It is designed to engage its audiences through their social media connections and test their knowledge with occasional quizzes. We learn about the strategy behind the app from Yaser Bishr, executive director for strategy and development at Al Jazeera.
Comments
No comments on this item Please log in to comment by clicking here