’s New Facebook Brand, Reckon, Aims to Build an Identity That Breaks Out of Newspaper Voice


One of Alabama’s U.S. Senate candidates is a MONSTER,” a recent Facebook video declares.

This wasn’t from a political group or a page pushing misinformation — it was produced and published by Reckon by, a Facebook page from Alabama Media Group (publisher of and the state’s three largest newspapers) that focuses on fostering “tough conversations” among local followers.

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