By: E&P Staff All advertising categories -- national, retail and classified -- grew in the first quarter, accounting for $10.2 billion in revenue, according to an analysis by the Newspaper Association of America. The growth represents a 3.5% increase compared to the same period last year.
Classified advertising rose 4% ($3.6 billion); national advertising 4.5% ($1.8 billion) and retail 2.7% ($4.8 billion).
Within the classified sector, real estate continued to carry the category with 6.2% growth ($833 million). Recruitment advertising was up 3.9% ($968 billion) as was automotive, up 2.6% ($1.2 billion).
"These solid growth numbers across the range of major advertising categories provide further evidence of newspapers' continued strength as a mass medium in the recovering economy," said John Sturm, president and CEO of the NAA, in a statement. "It's clear that advertisers are recognizing newspapers as an effective national advertising medium, and we're encouraged that after weathering a difficult ad economy for several years, the newspaper industry is seeing renewed growth in categories like help wanted."
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