Allentown 'Morning Call' Rethinks Newsroom

Posted Friday, January 11, 2008 12:00 am

By: E&P Staff The Allentown Morning Call is is rethinking its newsroom and editorial processes, according to a memo to staff.

Changes will include creating an "innovative universal news desk" and reorganizing the visuals department to enhance digital offerings, as well as the creation of new editorial positions.

Cutting back on 10 existing positions is also part of the plan. Morning Call editor Ardith Hilliard admits in the statement that the plan partly aims to reduce editorial costs

Other changes include:

- Reorganizing its visuals department to enhance didigtal initiatives, and investing in 40 video cameras for the newsroom.

- Creating three new positions to build print and online audiences: a watchdog reporter who will publish investigative consumer columns, a lab technician to handle video editing, and an online producer who will update sports news web pages and the Varsity Web site, as well as build photo galleries as part of a continuous news cycle.

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Allentown 'Morning Call' Rethinks Newsroom

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