Aller Media Achieves Personalization and Monetization with Its Own System, Xavier

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A traditional tabloid news site has different needs than a revenue-driven commercial department. But at the end of the day, they both want the same things:

1. To present the right message to the right user at the right time.
2. To not waste valuable space on the wrong content.

To meet these needs, Aller Media AS created its own personalisation system: Xavier.

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