Allison Werder Named Executive Vice President, Strategy & Business Development, of Parade Publications

Posted Thursday, January 6, 2011 12:00 am

By: E&P Staff

Allison Werder has been named Executive Vice President of Strategy and Business Development of Parade Publications, Parade President and CEO Jack Haire has announced. As part of the senior management team, Werder is responsible for planning, new business development, Parade's digital properties, and partnerships across all brands, including PARADE magazine, Parade Digital and dash.

Since joining PARADE, Werder has managed a wide variety of important functions, including Research, Sales Support, Parade Digital, and Business Development. She has also been instrumental in the success of numerous initiatives, including the ongoing expansion of Parade Digital and the development and launch of the new monthly food magazine, dash. She joined PARADE in 2002 as Manager/Planning and Development and was named Vice President of Business Development in 2004 and Senior Vice President in 2007. She came to PARADE from Time Inc., where she was Advertising Revenue Manager and Production Finance Manager for Money magazine. Prior to that, she was an Assistant Advertising Finance Manager at People.

Allison earned a Bachelor's Degree in English at the University of Notre Dame and received her MBA from Georgetown University.

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Allison Werder Named Executive Vice President, Strategy & Business Development, of Parade Publications

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