Alt Weeklies Mine Roots To Drive Web Rev

Posted
By: Michael Depp | NetNewsCheck.com

In a digital media world crowded with legacy sites, startup independents and nonprofit news operations, the world "alternative" can ring hollow to users who are spoiled for choice. This is no small problem for alternative newsweeklies, the print industry's local stalwarts of long-form journalism, snarky commentary and definitively hip calendars and listings. In the Internet age, their name alone (weeklies?) threatens the very bedrock of their brands: their coolness.































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