Amazon Prime Day Shows How Important Commerce Revenue Is Getting for Publishers

As Prime Day continues to expand—the shopping extravaganza will last 48 hours this year, up from 36 hours last year and 30 hours the year before that—publishers continue to devote more energy to it. After driving 27 million of its readers to shop on Prime Day in 2018, Verizon Media Group is more than tripling the number of titles that will be distributing Prime Day content this year, after just two, AOL and HuffPost, participated in 2018.

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