Amazon.com Introduces Cheaper, Ad-Supported Kindle

Posted Tuesday, April 12, 2011 12:00 am

By: Amy Martinez | Seattle Times

First, it cost $399. Then, $359, $299 ... and eventually, $139.

Now, Amazon.com is cutting the price of its Kindle e-reader yet again to fend off competition and spur sales.

Only this time, there's a trade-off: advertisements.

Seattle-based Amazon said Monday it will sell a new type of Kindle for $114, or $25 less than its cheapest version, and offset the lower price with on-screen ads.

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Amazon.com Introduces Cheaper, Ad-Supported Kindle

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