Amazon’s ad business continued its double-digit growth in the second quarter of 2025, proving that the ecommerce giant’s dominance in retail media is going strong while further expanding into streaming, live sports, gaming, and adtech.
$15.7 billion: How much Amazon made from advertising in the second quarter, up 22% year-over-year.
13%: The amount that Amazon’s net sales increased compared to last year’s Q2 earnings, putting it at $167.7 billion.
$30.9 billion: How much the company made on its cloud-computing business, AWS. That’s a 17.5% increase year-over-year.
$12.2 billion: The amount Amazon made on subscription services in Q2, up 11% year over year.
$40.3 billion: How much Amazon made on third-party seller services in the second quarter, an increase of 10% year over year.
$15.5-$20.5 billion: The operating income that Amazon expects for Q3. This was lower than the average of analyst projections, which was $19.4 billion, according to Bloomberg, leading to a 2.5% dip in shares during after-market trading.
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