Amedia Offers Digital Subscribers Bundle Upgrade for Regional Titles During COVID

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In the middle of the pandemic, Amedia asked subscribers whether they were interested in news from other regions in Norway. The results were so promising, the company launched in May a paid upgrade offer.

  • The new digital-only bundle is named simply “+Alt” (“+Everything”).
  • Since May 18, subscribers to any of more than 70 local and regional news sites, published by Amedia, can upgrade to the Everything bundle priced at US$25.90.
  • The additive cost of an upgrade depends on the rate they currently enjoy—readers of a small local newspaper Lier Posten pay US$11.30 monthly for the digital-only plan, so they need to pay more than double the rate to enjoy everything.
  • Readers of a larger regional newspaper Drammens Tidende US$22.80 monthly, so for them the upgrade costs just US$3.

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