American Podcasters are Starting to Pay More Attention to Their International Audiences


When considering the global potential for podcasts, the prospects of non-American podcast companies and publishers -- like the BBC, Louie Media, The Australian (I guess? what a week for that organization), and so on — only make up half the story. The other half revolves around the relationship between American publishers and non-American audiences, to which the physical-space-collapsing nature of the internet theoretically gives them easier access.

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