The local news organizations owned by the National Trust for Local News drive earned revenue to fund their essential journalism. While individual donations and philanthropic partners provide crucial capital, the majority of NTLN’s revenue comes from subscriptions, advertising and other emerging sources.
That’s why the National Trust invests in teams and technology that experiment with new ways to grow consumer revenue while ensuring the widest possible access to news in the communities it serves. That includes building free products while also offering a variety of options for readers to pay for enhanced access.
One such experiment is underway at the Maine Trust for Local News, a subsidiary of the National Trust. The team there recently integrated a day pass option to test how it performs for occasional readers of the Maine Trust’s three digital platforms.
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