Analyst Gordon Borrell Sees Local Digital Ads Soaring in 2015, But Not For Newspapers

By: Rick Edmonds | Poynter

Gordon Borrell, among the best known of digital advertising analysts, was predicting two years ago that the newspaper business would stabilize, with some companies growing their digital revenues 30 percent a year.

Now he has reversed course, predicting another boom year for local digital advertising in 2015, but with newspapers and other legacy media badly trailing “pure plays” like Trulia, Angie’s List and Yelp in capturing a share of that.