Anger over pay-per-click journalist contracts

Incentivizing journalists according to how many article clicks they personally drive is hugely controversial.

It encourages “clickbait”-style headlines, a high churn of articles and is somewhat unfair given that online journalism is a team sport (with product, commercial and technical teams also playing a major role in how websites perform).

Now major U.S. publisher Valnet, which employs dozens of journalists in the U.K., has rolled out new contracts that see freelances paid entirely on a per-click basis.

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