Ankler Media bolsters social team with Tucker DeSaulnier joining as senior director, social & audience strategy

Tucker DeSaulnier

LOS ANGELES — Ankler Media, the most incisive and trusted voice covering the entertainment industry, has announced the appointment of Tucker DeSaulnier as senior director, social & audience strategy. The addition of DeSaulnier is the latest in a spate of recent hires that includes Lynne Segall as publisher, and Jennifer Laski as executive producer of brand experiences, as Ankler Media’s growing slate of year-round live events and brand activations rapidly expands.

In the newly created role, based in Los Angeles, DeSaulnier will be responsible for leading Ankler Media’s social newsroom, spearheading creative social campaigns and driving partnerships across editorial, events, video and podcasts through YouTube, Instagram, Linkedin and other platforms. His hiring comes at a time of huge expansion for Ankler Media, including social audience growth of 800% YoY and total subscription growth up by nearly 50% YoY. He will be reporting to Kelly Butler, chief of staff for Ankler Media.

“I’m thrilled to have Tucker join us to lead our social newsroom,” says Janice Min, CEO and editor in chief. “His taste, news judgment and voice are a perfect complement to our top class editorial and production team.”

Previously, DeSaulnier led social events at The Wrap, and supported partnerships with brands including Tiffany & Co. and Moët & Chandon. Before, he spent more than a decade at Ranker, where he oversaw publishing operations and audience development, producing high impact sponsored campaigns and facilitating strategic partnerships across the entertainment and consumer goods industry.

DeSaulnier began his career with over five years as news and social editor at Relativity Media, in addition to freelance writing and content creation.

About Ankler Media:

Ankler Media is trusted by the leaders, decision-makers and creatives in Hollywood for uncompromised reporting and analysis on the world of entertainment. The company’s flagship brand, The Ankler newsletter, originally launched in 2017 and quickly became a steadfast alternative to traditional trade reporting, shedding light on the often underreported and untold aspects of the industry. Ankler Media was formed in January 2022 and is helmed by Janice Min, CEO and editor in chief, and Richard Rushfield, editorial director and chief columnist. With numerous newsletters and podcasts, Ankler Media provides daily insights, analysis and news about the ever-evolving state of the industry. You can read more from The Ankler here.