AOL has developed an offering that gives publishers a way to monetize their work without having to use tools from multiple companies. Called One by AOL: Publishers, it consolidates the company’s portfolio of services into a single package that provides audience engagement, analytics, content distribution, and revenue management all in one place.
One by AOL bears the name of a product suite featuring tools for advertisers that AOL launched in 2015. The differences are the target audience (this latest offering is aimed at the people who supply ad placements) and the specific products included. AOL wants to show Moviefone, MapQuest, Build, Makers, and the 75,000-plus publishers on its network that it has solutions not only for advertisers, which most platforms are geared toward, but specifically for the publisher community.
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