AOL Wants To Be The AP For Online Video; Offers “Editors Room” For Video Embeds

Posted Thursday, October 13, 2011 12:42 am

By: Erick Schonfeld | TechCrunch.com

The problem with online video is that producing the high-quality stuff at scale is expensive and difficult. But what if there was a place online that licensed decent videos and made it available to other sites? That is the idea behind Editors Room (sic), a new service from AOL’s 5min (which, like TechCrunch, was acquired by AOL a year ago). “We want to be the AP for video,” says Ran Harnevo, Senior Vice President of AOL Video.

The Editors Room showcases more than 250,000 online videos in 5Min’s library, including videos from BBC News, Hearst, Meredith, GigaOM, blip.tv, Scripps, Revision3, Next New Networks, IGN, and Reuters. They vary in quality from broadcast news clips to low-cost Web production.

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AOL Wants To Be The AP For Online Video; Offers “Editors Room” For Video Embeds

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