By: E&P Staff A Seattle-based video company, thePlatform, will power the Associated Press' Online Video Network.
The roll-out is slated to be completed by December and promises to offer "higher video quality," according to an AP release. The AP used Microsoft prior to thePlatform, which is a subsidiary of Comcast.
"We've been very aggressive in providing top stories and breaking news video coverage wherever it happens," Kathleen Carroll, executive editor at the AP, said in a statement.
The new platform allows the AP to offer network affiliates an embeddable video player.
Ian Blaine, CEO of thePlatform, explains in a statement, "In many ways, it's like launching thousands of individual video sites at the same time, and we're very proud to help the AP provide broader video coverage to millions of viewers."
Comments
No comments on this item Please log in to comment by clicking here