AP Co-Launches Online 'Microformatting' -- Calls on Other News Orgs to Join In

Posted Friday, July 10, 2009 12:00 am

By: Joe Strupp The Associated Press and the non-profit Media Standards Trust have unveiled a digital news "microformat" to "effectively encapsulate the content and key meta-data of every news story online," MediaPost reported
Friday.

It states that "the AP and The Media Standards Trust -- a UK-based research and development group devoted to fostering higher standards in news -- are calling on news organizations worldwide to adopt more consistent news formats for online content."

The proposed "microformat" would reportedly include a story's subject, location, writer, news principle, and usage rights. AP is already testing it.

"We think this news format extends microformat efforts to date, by applying the basic principles of simplicity, reuse and semantic presentation specifically for news content," Todd Martin, vice president of technology development at the AP, said in a statement.

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AP Co-Launches Online 'Microformatting' -- Calls on Other News Orgs to Join In

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