By: E&P Staff The Associated Press announced Thursday that it would be expanding its entertainment coverage with a multi-million dollar investment in a celebrity news service.
The new service, called "Celebrity Extra," will focus on A-list celebrities. A video version of the service launched Wednesday for global broadcast and video markets. A photo version will launch next month.
"Entertainment is a significant growth area -? particularly for visual images of the top stars," said AP Directior of Entertainment Dan Becker in a statement. "We bring a unique combination of video, photos and text to the market, providing coverage with a global reach."
AP announced that it would be investing in additional staff and new video technology in New York, Los Angeles and London to help produce the new content.
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