By: E&P Staff The Associated Press today debuts its Mobile News Network, a multimedia news portal targeted at wireless users for accessing international, national and local news content anytime and anywhere from the cooperative and its members.
The web application is optimized for use on iPhones and accessed directly at www.apnews.com or via iPhone web application pages at www.iphone.com/webapps.
The new service offers a full multimedia experience, from photo galleries of sports events to spot video coverage of the presidential campaign. Users can select news from their hometown, business destination or favorite cities, share stories, photos and video with friends and rate the information they receive.
"We are excited to offer the first comprehensive mobile news web app and to have been selected by Apple as a Staff Pick,? Jane Seagrave, AP's senior vice president of global product development, said in a statement. ?With a new generation of mobile devices on the market, like the iPhone, the time is right for AP to introduce a product that brings together our members' local news brands with AP's unrivaled coverage of international and national events.?
With more than 100 news publishers in the network at launch, covering 16 of the top 20 designated market areas, the network provides the widest coverage available of breaking news, sports, entertainment, and business developments for consumers on the go.
"The mobile initiative with AP has the potential to create a single access point for news on smart phone platforms," Lincoln Millstein, senior vice president and director of digital media for Hearst Newspapers, said in a statement. "That's a big benefit for users, and a great opportunity for providers of local news and advertising."
Future versions of The Mobile News Network will include additional content from more newspapers and broadcasters and will be optimized for additional next generation mobile phones.
The Mobile News Network is the first product released by AP's Digital Cooperative, an initiative aimed at finding new digital outlets for the news and information produced by AP members.
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