AP, NBC Join on Distribution of Beijing Olympics Content

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By: E&P Staff The Associated Press has reached an agreement with NBC Sports and NBC Olympics to be the exclusive news agency for the distribution of select, NBC-produced text content and video links related to the 2008 Olympic Games through a premium online product produced by the AP.

NBC Universal holds the exclusive broadcast and video rights within the United States for the 2008 Beijing Olympic Games.

The joint effort will provide AP customers with Olympics coverage leading up to the 2008 Summer Olympics, as well as during the 17 days of international Beijing competition.

The AP?s online product will launch in the coming weeks with interactive graphics, multimedia and text content produced by the AP.

NBC Universal will present more than 3,600 hours of coverage of the 2008 Beijing Olympic Games. The competition will begin August 8, 2008, with around-the-clock coverage and live streaming of Olympic broadband video coverage.

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