AP Unveils New Media Applications for TV Viewers

Posted Thursday, January 8, 2009 12:00 am

By: Joe Strupp The Associated Press today unveiled two new concept applications for Microsoft Mediaroom-based connected TV services that it claims "gives TV viewers a new way to blend original news content with rich interactive services from the Internet."

"The concept applications are designed to complement the traditional TV viewing experience with more immersive and engaging capabilities," a release said. "AP built a fast, flexible and automated AP news ticker widget with ES3, a Canadian software development company specializing in applications that leverage broadband Internet.

"The ticker delivers headlines directly through the Mediaroom TV Dashboard - an application that enables subscribers of Mediaroom-powered services to access local news and information instantly while watching other TV programming content," it adds.

The news organization also is debuting "AP red carpet events," described as "a celebrity news application featuring up-to-the-minute information, photos and video clips from the hottest red carpet events."

Both new services can be accessed through a Mediaroom-powered service at a service providers' request.

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AP Unveils New Media Applications for TV Viewers

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