By: E&P staff The American Press Institute has extended its deadline for entries by a week to its
Newspaper Next Disruptive Innovation Program, following requests by several interested companies for more time. Applications are now due on Friday, March 10.
The API introduced the program in February in order to provide guidance to three to five U.S. newspapers companies.
Newspapers selected for the program will receive advice and consultation from the Newspaper Next project team over a four-month period, including two daylong sessions with the team and weekly conference calls to review progress.
The chosen projects also will serve as practical demonstrations of the innovation tools and processes under development in the yearlong Newspaper Next project. The cases will be included in the Newspaper Next's final report and recommendations this fall.
Newspapers participating in the program will work with Stephen Gray, Newspaper Next managing director and former managing publisher of The Christian Science Monitor, and Scott Anthony, a managing director at innovation consulting firm Innosight.
"So often newspapers have great ideas for new products and services but they get smothered by the core business," API President and Executive Director Andrew B. Davis, said in a statement. "This program will help newspapers keep their winning ideas on track by offering support from the best and the brightest in the industry as well as the country's leading authority on disruptive innovation."
Newspapers are asked to submit a "disruptive" idea for a new product or service to be considered for the program. A disruptive idea offers new benefits to the consumer, such as simplicity, convenience, ease of use, or low price. Classic examples of disruptive innovations include the personal computer, discount airlines, Intuit's Turbo Tax program, and Procter & Gamble's Swiffer line of products.
Gray, Davis, and Harvard Business School professor and innovation strategist Clayton Christensen will review the applications. Newspapers accepted into the program will be announced this spring.
For more information about disruptive innovation and to download an application, visit
www.newspapernext.org. The deadline for applying is March 1.
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