By: E&P Staff The American Press Institute (API) today, after its year-long "Newspaper Next" work, released a report detailing specific ways for newspapers to reverse the course of declining revenues and shrinking readership and to envisage new business models.
API describes ?Newspaper Next: The Transformation Project? as a "collaborative effort to develop practical, market-tested tools and processes for achieving long-term industry survival and growth through innovation....
"Many of the Newspaper Next Innovation Methods are adapted from the ground-breaking work on disruptive innovation by Harvard Business School professor Clayton Christensen and his consulting group, Innosight. For the past year, API and Innosight have partnered in the Newspaper Next project to research the patterns of disruption specific to the newspaper industry. The result is a strategic game plan for transforming the industry through innovation.
"The report contains detailed methods on how newspapers can initiate change, accounts from real-world pilot projects, and an industry-wide survey....
"The report also includes the results of the Newspaper Next Collaboration Survey, the primary goal of which was to determine whether the largest companies and newspapers ? the most likely parties to undertake collaborations ? believe newspapers should join forces to pursue Internet opportunities."
More information and copies of the report can be requested via email to
garmstrong@americanpressinstitute.org.
A teleconference will be held to discuss this report on Friday, September 29, 2006 at 11 a.m. EST.
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