API to Survey New Online Revenue Strategies with ITZBelden

Posted Wednesday, August 5, 2009 12:00 am

By: Jennifer Saba The American Press Institute is partnering with ITZBelden to conduct surveys about new online initiatives including paid content.

The surveys will monitor ongoing and new revenue initiatives. API said it's e-mailing the surveys to industry executives to spur participation.

The idea is to provide timely data to publishers on what initiatives work by their peers testing new strategies.

"Media industry leaders need good information to guide them as they determine new business models," Drew Davis, president and executive director of API, said in a statement. "These studies will enable them to see and evaluate the initiatives being implemented, the relative success of each and the impact on the whole."

API plans to unveil an overview of the results during its Newsmedia Economic Action Plan Conference taking place Sept. 13-15 in Reston, Va.

For more information about the surveys contact Greg Swanson (itzgreg@gmail.com) or Greg Harmon (itzharmon@gmail.com).

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API to Survey New Online Revenue Strategies with ITZBelden

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