Apollo exploring potential $4 billion sale of Cox Media Group

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Apollo Global Management Inc. is looking to exit the business of broadcast television and radio. 

The New York-based alternative asset manager has hired Moelis & Co. to help it explore a potential sale of Cox Media Group, including its portfolio of local broadcast television and radio stations from Atlanta to Seattle, according to people familiar with the matter. 

A sale could value Cox Media Group at about $4 billion, the people said, asking not to be identified discussing confidential information. 

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