Apple News is Sending Publishers Traffic, but Not Revenue

Posted Monday, October 17, 2016 10:45 am

Lucia Moses | Digiday

A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.

Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, the app was designed to be bolder and include breaking news notifications and better organization of the main “For You” section.

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Apple News is Sending Publishers Traffic, but Not Revenue

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