Apple News Ramps Up its Video Push While Publishers Wait on Revenue

Posted Friday, April 27, 2018 11:00 am

Tim Peterson | Digiday

Apple wants publishers to distribute higher-quality videos on Apple News. But publishers want to see higher revenue from those videos. Apple has told publishers it knows the money isn’t yet there, and it has begun to show them how the company hopes to raise their videos’ profiles and revenue prospects.

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Apple News Ramps Up its Video Push While Publishers Wait on Revenue

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