Apple News Will Soon Get 'Native' Ads That Look Like Articles

Posted Tuesday, March 15, 2016 10:00 am

Kif Leswing | Business Insider

Apple has introduced a new ad format for sponsored posts that will appear in users' news feeds alongside articles in the Apple News app.

The company revealed the new ad format in a developer-specification document for Apple's in-house mobile-advertising platform updated in March.

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Apple News Will Soon Get 'Native' Ads That Look Like Articles

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