Video is coming to Apple Podcasts, and for the first time so is dynamic ad insertion for video episodes. Apple says it will roll out the “transformative” update this spring, using Apple’s HTTP Live Streaming (HLS) technology that will give creators new control and monetization opportunities while delivering the new viewing option for users.
Apple Podcasts may be catching up to rivals like Spotify, but it is offering something no other app currently has. For the first time, creators will be able to dynamically insert video ads — including host-read spots — into video episodes. It says those video ad breaks will integrate seamlessly into existing shows without disrupting followers or downloads, and creators can monetize through sponsorships and dynamic advertising.
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