AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers

Ad-tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in the last six months — positioning the company as more of a rival to Google’s DoubleClick publisher business.

“We expect to see a major inflection point in 2016 and emerge as the leading platform for publishers,” stated Ryan Christensen, SVP & GM of the AppNexus Publisher Technology Group.The deals follow the company’s launch of the AppNexus Publisher Suite in November. The suite is being touted as the “only open and transparent full-stack alternative to Google's publisher product suite” (DFP), as well as an expansion of its global technology partnership with Microsoft.