Apps Are Six Times More Popular than Mobile Web

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By: Sarah Perez | readwriteweb.com

Apps: A Better Experience on a Small Screen

The study, conducted in April 2011, found that on smartphones, apps were used 85% of the time, but the Web browser was used just 15% of the time. On tablets, apps were still popular, but were used just 61% of the time as compared with Web browsing, which was used 39% of the time.

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