'Apps Are The New Magazines': Why Bloomberg's Doubling Down On Apps

Posted Wednesday, December 14, 2016 2:00 pm

Sahil Patel | Digiday

Forget the mobile web or social platforms: Bloomberg Media’s betting its mobile future on apps.

Starting with its redesigned flagship mobile app, Bloomberg plans to launch several new apps in the coming year with a focus on delivering personalized content to users in a more seamless and controllable fashion than what’s currently available on the mobile web and inside social platforms.

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'Apps Are The New Magazines': Why Bloomberg's Doubling Down On Apps

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