There’s been a lot of discussion in the industry about creators and influencers becoming the future of news and television. Trade newsletters and conference panels increasingly promote the idea that partnering with creators may be broadcasters’ best path to reaching younger audiences.
On Oct. 23, CNN launched CNN Creators, a daily news show produced by creators out of its Doha, Qatar, studio. The program marks a notable experiment: What happens when traditional news infrastructure meets creator-led storytelling?
In this column, I often focus on solutions that can help broadcasters modernize their business models. Each time I publish, I hear comments about the need to evolve local TV and local news content. The truth is that much of what we currently produce, both in newsrooms and on air, simply doesn’t appeal to younger viewers.
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