Argentine Daily Installs Protec Editorial, Advertising Systems

By: E&P Staff Madrid-based Protec will supply editorial and advertising systems to Argentina's La Gaceta de Tucuman, which is moving toward a convergent newsroom.

Using Protec's Milenium cross-media solutions, La Gaceta aims for full integration of all departments involved in creating the newspaper and its digital edition, which will interact fully with the print edition.

Improvements in advertising, according to Protec, also mean convergence "through integration between this area and the newsroom." The result, it said, is "significant saving of both time and resources, since all processes are greatly simplified" -- including creation and publication of classified liner ads in print and digital editions.